WordPress vs Wix vs Squarespace – Which is your right website builder?

Long gone are the days when having a business with brick and mortar was more than enough to make a fortune. Nowadays, whether you’re running a small venture or a multi-million empire having a digital presence is the necessity of the hour.

The best part about the whole situation is that you don’t have to pay a chunk load of money to a web developer like we used to. Now, you can literally take matters in your own hands and build something simple yet tasteful.

Sound tempting doesn’t’ it. But the real question emerge here is “How”? You probably wondering, “Heck, I don’t even know a single word of coding, how am I supposed to build an entire website by myself.

Well, it seems like a challenge at this moment, but as you read along, you will discover every answer to your questions. So, let’s get right to it.

How to create a website?

Building a website is no longer confined to high-end developers. Even a person with a different background than IT can build a website.

However, it wouldn’t have been that easy if it weren’t for some marvelous platforms. But here is a catch, picking one out of many can be a tough nut to crack. As there are a plethora of amazing platforms out there and being a novice makes it overwhelming and challenging.

This is where we come in, we carried out independent research to find out the best platforms to use in 2019 and handpicked the top three. By going further in this article, you’re gonna find the information which will help you decide, out of three — Wix, Squarespace, WordPress — which website builder is the best suitable for you and your business.

Wise Guide

In this comparison, we decide to go with wordpress.org instead of wordpress.com. The main reason is that wordpress.com is best known for its blogging capability, while wordpress.org is an open-source website builder that is more well rounded (like Wix and Squarespace).

Top Three Web Builders in 2019

Now, before we jump into the nitty-gritty of website builders, let’s try to understand them first. Retaining that in mind, we have provided a simplistic explanation that’ll be easy to follow. So let’s start right away. The first one on our list of three is “WordPress

What is WordPress?

WordPress is active in the realm of web development since 2003 and has evolved significantly, last we checked it powers around 80 million websites. That’s a staggering figure if we compare it with the above two.

The reason for this prominence alongside being a veteran is the versatility and adaptability it grants. Addition to the drag and drop functionalities, it confers a lot, be it, a clear passage to the code base, or a huge community to interact with to a never-ending flow of plugins.

But, in case of customization users need to change the actual code, this signifies that they must have prior knowledge of programming languages, such as HTML5/CSS3 and PHP.

What is Wix?

In a layman’s term, Wix is a drag and drop editor. Irrespective of your skill sets, it empowers you to create professional and sleek looking websites.

Furthermore, Wix has stock of 600+ stunning templates, that you can customize using a powerful editing and customization tool. And, create something that used to take months.

Regardless of all these perks, Wix does have some downsides — once you’ve published your website you can’t switch the template to another one, undesired visible advertisements is also a buzz kill.

Now, proceeding to the second builder on our list—Squarespace.

What is Squarespace?

When it comes to dazzling designs Squarespace is a stone-cold killer, that stocks premium quality templates — which ultimately helps in creating astonishing websites.

Just like Wix, it bequeaths users full customization control and needs no coding expertise, although, it does have some downside. Extensive editing and styling options leave users bewildered and overwhelmed.

Now, the final one on our list or we might say the toughest contender amidst all platforms, the mighty WordPress.

Now, in order to perceive them in a more vivid fashion, we have split down the comparison into five sections. So, let’s the real battle began.

  • Ease of use
  • Flexibility
  • Apps & Plugins
  • Cost and Price
  • Customer Support

WordPress vs Wix vs Squarespace

Ease of Use

How fabulous it’ll be if everyone can build their own website, and don’t have to live at the mercy of the web developers. Well, these web builders almost made that fantasy come true, however, one question that still remains. How difficult is the whole process?


Eluding all the mumbo-jumbo—WordPress is intricate of them all. Where it works like a charm if you have a technical background, even if it was ages ago, but for an absolute beginner, it won’t be that simple.

On the bright side, it’s the only platform among the three that offers complete freedom and allow you to customize anything.


Before we jump to any conclusions, here is something imperative that you should know. Wix is the only platform that offers Artificial Design Intelligence. It aids users to build a website in the expeditious way possible. All you have to do is answer a few questions and Wix will take care of rest.

Besides being a highly intuitive platform, if we acknowledge all the data that we have accumulated, Wixis the easiest to use website builder among the other platforms.


One trait that proffers Squarespace edge over the other platform is its rich and lucid designs. Squarespace is easy to use but not as easy as compare to Wix since there is a learning curve.

Consequently, building a website using Squarespace requires extra drills and a will to learn a few tricks and method.

WordPress vs Wix vs Squarespace — Our Take on Ease of Use

Where Squarespace is a little complicated, needs learning before users can unleash themselves and WordPress which demands basic programming knowledge, without any doubt, Wix wins this round.

Wix powerful drag and drop tools allow users to personalized everything from colors to an entirely different section. Which makes it an obvious choice for beginners.


If the platform isn’t flexible enough then it may prompt a hell lot of problem in the future. Therefore it’s imperative that the users must perceive how scalable these platforms are, in terms of functionalities, toolbox, etc.


Unlike the above two, WordPress is an open-source platform, in the hand of competent coders, the limits are boundless. It gives a clear pathway to all the codes and files that users can customize the way they want.

Furthermore, there are thousands of free and premium themes and plugins available, which diminishes the efforts to a great extent. Plus, there is no barrier in terms of using third-party plugins.


Wix provides hundreds of templates to choose from. And, it goes without saying that all of them are mobile responsive. In addition to that, it’s one of the few website builders that allow animating the text as well as the other elements.

However, Wix got a few snags that can’t be overlooked. Once the website is published switching template becomes impossible. The very idea of this platform was to take the coding part away or at least depreciate it to the great extent which conclusively lessens the flexibility.


It won’t be entirely wrong to say Squarespace and Wix are identical as they share certain similarities. Both of them are tried and tested platforms and have fabulous tools and editor.

Since Squarespace isn’t an open source website builder. Which implies all the tools are developed and provided by Squarespace itself, which warrants high-quality and well-tested tools.

But, like Squarespace, end to end to platforms propose certain issues, very few integration of third-party apps/plugins is provided, which is disappointing.

WordPress vs Wixvs Squarespace— Our Take on Flexibility

The core purpose of the Wix and Squarespace was and is to limit the coding part and to provide a solution that anybody can use, irrespective of their age or technical background.

Whereas WordPress is more than just editing tools and lucid templates. It empowers users to dive in and create something which isn’t there. So in terms of flexibility WordPress wins, hands down.

Apps and Plugins

Well, this is upsetting for Wix and Squarespace. Where Wix offers around 200+ apps and, Squarespace has very few integrations, WordPress takes the fight to the next level. Currently, it supports over 54,000 plugins, both paid and free.

Evidently WordPress is a clear winner here, nevertheless, using these plugins can be a little tricky. Where the paid plugins are a viable choice going with the free ones can compromise the site performance.

In spite of that there are some prime plugins, that can be added irrespective of the business. Such as Yoast (For SEO optimization), Crazyegg (Visual analytic tool), Disqus (For managing comments), etc.

Cost & Pricing

Cost is a vital factor that plays a significant role while selecting a platform. So let’s clue you in on the different plans of each platform.


Unlike, Wix and Squarespace, WordPress is an open source platform, hence you need to purchase a hosting service, the cost of which, will depend on the quality of the service providers.

Then comes the cost of domain, theme, plugins, which sum up the cost to in between $150 to $200.


By default, Wix comes with a free plan, but in order to procure all the features, you need to opt for a premium one. The plans Wix offers start from $11 and, stretches to $35 a month.

Like anything else in the world the higher the cost is, the higher the perks will be. Depending on the current plan user will have a specified number of features—an ability to remove adds, getting your own domain, more bandwidth to name a few.


Where Wix offers a free plan, Squarespacedoesn’t appear to share that sentiment. They do offer a trial period of 14 days and, if you want to continue you can upgrade yourself to a premium plan.

It has classified its plan into four categories ranging from $12 to $40 (annually) and $16 to $46 (monthly).

The Personal and Business plan doesn’t come with E-commerce capabilities, where the other two Basic and Advanced plan are loaded with all the premium features, including E-commerce under the cost of  $30 and $46 respectively.

WordPress vs Wix vs Squarespace — Our Take on Cost & Pricing

Where Squarespace misses the free plan, WordPress cost varies greatly, Wix is a bang for the buck, since it comes with the seven reasonable plans.

Customer Support

Running into obstacles while building a website is inevitable. For that reason alone, receiving help on time becomes exceptionally important. Hence always keep an eye on the type of customer support the platform has implemented.


Customer support isn’t the biggest concern for WordPresswhich implies, no phone, live chat, and email support. Although, it does offer a community which extends solutions for almost every enigma you may or might have faced or face.


For this segment, Wix again overshadows the other two. If you run into an unshakable, and as a matter of fact, any sort of issue, just log in to your Wix account and click on “Contact Us.” By doing so, you will get a call from Wix Support, within Five minutes, at least that’s what they claim. Though this service is active only Monday-Friday from 5am-5pm PST.


What Squarespace have to say about phone supportWe don’t offer phone support because we truly believe it wouldn’t be possible to provide the same effective assistance over the phone.”

Which leaves us with support via email, Twitter, and live chat between 4:00 AM and 8:00 PM EST on weekdays.  

WordPress vs Wix vs Squarespace — Our Take on Customer Support

Assigning a dedicated team to answer customers affairs shows the, “going an extra mile” attitude leading to an apparent victory for team Wix.

WordPress vs Wix vs Squarespace — Big Conclusion

If you are looking for a clear winner then, it’s gonna be a big disappointment since there isn’t one. You see, there are plenty of factors that need to be put under scrutiny before deciding on a single platform.

While it is fair to say that WordPress is far more superior to Wix and Squarespace in terms of flexibility, security, and, plugins (third-party extensions) But is it, the right platform for you?

Well, if you’re one of those selves who want the liberty to customize and, to have absolute command over their website then, WordPress is definitely what you need.

On the contrary, if you have no technical knowledge and not interested in learning either, then Wix and Squarespace are two equally viable options.

Moreover, a person of taste, who cherish the nuance of designs, then Squarespace is a worthy pick for that individual. Since it stocks, sumptuous and crisp templates it is highly suitable for showcase and portfolio website.

Last but not least— Wix. It is quite popular among tech beginners — owing to its accessibility. Hence, if you want to start with no prior knowledge, Wix will do it for you.

We hope this article about WordPress vs Wix vs Squarespace provided you with clear takeaways. Now to conclude this we recommend to sign up for the free account and test them yourself while keeping the above erudition in mind. That way you will find which one is actually apt for you and your business.

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