Leadpages Review: is it the right Landing Page Software for your Business?

Leadpages is a landing page builder founded in November 2012 by Clay Collins. It started as a way to quickly change the text on the templates it provided you but has since grown into a suite of tools to help you increase your lead flow.

Currently, it serves tens of thousands of customers around the world and is a regular fixture in the marketing space. The tool is an ideal page builder for many types of businesses like blogs, SaaS, course creators, and more.

In this Leadpages review, you’ll get a better understanding of:

  • Why 45,000 businesses around the world trust and rave about Leadpages
  • The features that set it apart from the competition and make it an award-winning landing page builder
  • Whether or not it’s the perfect choice to grow your leads, income, and profit

If you want to check Leadpages out before reading our review, please click here.

Features and Functionality

Page Builder

What would a Leadpages review be if it didn’t talk about the page builder? Without a good builder, nothing else matters because it’ll be difficult to achieve your main objective. Leadpages has a true drag and drop editor.

After choosing a template and opening the builder, simply drag, drop, and edit any widget that catches your eye. If you’ve ever used a page builder before (or not) you should be able to figure everything out in a few minutes. Each element also has a lot of customization options.

The builder has a unique feature called Leadmeter that rates your page based on 14 criteria and gives you a score. The page above, one of its templates, has a rating of excellent.

Leadpages performs the major functions of a landing page builder quite well. You’re able to build pages from scratch, select from a template to save time, and reuse pages.

The A/B testing (showing two versions of a page with minor changes to visitors to see which one has a higher conversion rate) engine is relatively straightforward. Finally, all your pages are mobile friendly right out of the gate. One thing missing was the ability to see the mobile preview or make specific changes to the mobile version.

Lead capture forms

Leadpages has four major ways to capture leads from your pages:

  1. Inline forms which are embedded within the content of your page
  2. Popup forms which can be triggered by clicking a button or a link or after a delay
  3. Floating bar (called alert bar by Leadpages) which appears at the top of the screen and doesn’t leave until it’s closed by your visitor
  4. Checkout forms which capture payment as well as contact information

With each of the options, you’re able to add multiple form fields such as city, name, email, and consent clauses. After someone submits a lead capture form, you can choose what happens next ; for example, sending them to another page or a default thank you page. It’s also possible to deliver the digital download directly from Leadpages.

Conversion tracking

Leadpages only tracks conversions from form submissions but not click through conversions. Once your page starts getting traffic and conversions, the views, number of conversions, conversion rate, and earnings are shown on the dashboard right after you log in.

You have the option of looking more closely at the data and sorting based on date or action. For example, you can look at the conversion rates over the last hour, day, and month. Or you can look at the unique views against the same timeframe or set your own custom period.

Checkout via Stripe integration

Most landing page builders are only concerned with the page. That’s understandable because it’s  core competency. Leadpages integrates directly with Stripe which gives you the ability to accept payments from your landing page or popup. It’s especially useful because you can also deliver digital goods such as eBooks, videos, printables, etc. right after the order form is filled out.

Great analytics

While every landing page builder has analytics, not all are created equally. There are some which give you information so basic you can’t do more than understand if someone converted or not. Some of them have complicated reports. Leadpages is able to strike a balance between the two and goes a long way towards helping you understand your metrics. It also has integrations with Google analytics and popular advertising pixels.

Collaboration tools

Collaboration is the backbone of great marketing campaigns but many tools don’t allow you to do it in an easy way. Either you have to share your logins or hack around inside the tool. Leadpages gives you the ability to invite teammates to specific projects and control account permissions.

Facebook Ads editor

This is a feature I’ve not seen in any other landing page builder. One of the problems with Facebook ads is the complexity of the platform. There are a lot of settings and targeting options.

Leadpages makes it a bit easier to create Facebook ads and integrate them directly with your landing pages. The end result is the ability to create tailored ads much faster. When possible, Leadpages will pull in elements from your landing page such as images, videos, and copy. You’re also able to tweak the imported elements.

What I like the most is the fact that it places your advertising pixel and ensures you track your campaign performance correctly.

Plans & Pricing

Leadpages has a straightforward pricing structure that divides plans based on features. All plans come with unlimited landing pages, visitors, lead collection, and over 200 templates. Discounts are available if you sign up for a yearly or 2 year subscription.


The Standard plan starts at $37/m. It comes with free hosting, the ability to connect a single domain, group coaching, and limited tech support via email. There’s also support for what it refers to as standard integrations which connect to basic CRMs (customer relationship management apps), email marketing services, and other marketing tools. Finally, you can make Facebook and Instagram ad campaigns from within Leadpages.


The pro tier starts at $79/m and comes with everything in the Standard plan. It adds the ability to support checkout forms through pages or popups with a simple Stripe integration. Support also includes live chat and you can integrate with up to three domains. Most notable in this plan is access to special promotions from Leadpages’ partner companies.


Advanced is the highest plan and starts at $321/m. It includes everything from the previous plans and adds what it refers to as advanced integrations and support for up to 50 domains. You can also contact them for tech support via phone. Finally, the Advanced plan includes 1-on-1 setup, virtual workshops, and up to 5 subaccounts.

Compared to other landing page builders such as Unbounce and Instapage, Leadpages is targeted at small businesses. It’s in the mid to lower range of what’s available.

Integrations & add-ons

Leadpages doesn’t have any add-ons. All of its features are available in one of the plans. All you have to do is sign up for the one that contains the features you need.

Instead of add-ons, it has a large integration ecosystem that makes it possible to extend its usefulness. In addition to email marketing apps, it integrates with apps for webinars, scheduling, and Ecommerce. If it doesn’t have a direct integration you may be able to find what you’re looking for through Zapier.

A few notable integrations include all the major email marketing apps like ActiveCampaign, Infusionsoft, Mailchimp, and many more. In addition to that, it has direct integrations with CRMs, websites like Drupal and WordPress, and live chat tools.

Leadpages owns the popular email marketing service Drip which means it integrates deeply and brings interesting features to the table. Instead of creating multiple lists, you’re able to tag your subscribers based on what they opted-in to get and launch tailored campaigns based on that information.

Leadpages takes analytics and advertising integrations seriously. It has a direct integration with analytics tools such as Google and ad platforms like Facebook and Google Ad pixels. Even if it doesn’t support a direct integration, it’s compatible with most advertising networks out there.

Ease of use

The tool gets full marks in this aspect. The landing page creation wizard as well as the thoughtful builder makes it possible to build your first page in less than fifteen minutes. Apart from the builder, I had trouble finding a few features such as the Facebook ads editor.

Help & Support

Leadpages has multiple support options and an extensive knowledgebase where you can find answers to the most common questions.

  • Phone support is only available on the Advanced plan Monday – Friday from 9am to 5pm.
  • Live chat is available for the Pro plan and above.
  • Email support is available for all plans
  • It has a well-developed knowledgebase complete with video tutorials
  • There’s also a blog that covers all things marketing and landing page optimization

Conclusion: Leadpages Review

In this Leadpages review, I’ve covered a lot of ground. The software is an old player in the marketing space and has come a long way from a humble beginning. Some of the notable features include Facebook ads integration, drag and drop builder, hundreds of templates, and a large integration ecosystem.

Like with any software, there are a pros and cons.


  • Intuitive drag and drop builder
  • Hundreds of templates
  • Great knowledgebase
  • Facebook ads integration
  • A lot of integration options


  • Lacks heat maps
  • Phone support only available on Advanced plan
  • Builder is slow to load at times
  • Inability to load custom fonts or Google Fonts

Don’t let the few cons of Lead pages discourage you. It’s not built for everyone and that’s a good thing. Leadpages knows its customers are small business owners, bloggers, and info product creators and cater to them. Instead of being a jack of all trades, it’s a master of some.

Whether you’re an old pro or just getting started, you’ll be able to create beautiful conversion optimized pages in just a few minutes.

If you want advanced features, pages you can be proud of (and that convert), and deep compatibility with your current tech stack without having to hire a consultant to teach you then sign up for Leadpages and start reaping the benefits.

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